Episode Details

In this episode, we dive into Meta’s latest advertising evolution: Andromeda, the new machine learning system powering Advantage+ automation. Nick breaks down what Andromeda actually means for advertisers, how it changes campaign structure and ad testing, and why old-school Facebook ad strategies from 2020 no longer cut it. You’ll learn how to adapt without overhauling your entire setup, what to keep doing right now, and what to watch for as Meta’s algorithm continues to evolve.

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