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Brand before broker: how to build a business that lasts
Description
Too many brokers have a logo, not a brand. In a world of AI noise and eroding trust, the firms that win are the ones clients know, like and rely on.
Rob Simpson, the founder of Loan Market Access, sits down with Loan Market Chief Marketing Officer, Ang Tracey, to unpack how he’s building a regional brokerage that’s bigger than any one broker; with three offices across NSW and a plan to scale without losing service or standards.
You’ll learn:
- Why a brand-led model scales better than a broker-led one
- The brick-and-mortar edge in regional markets (and how to use it)
- Simple ways to turn speed and process into 5-star reviews
- Where AI helps (and where it hurts) client trust
- Hiring in the regions: training for standards, not shortcuts
If you’re serious about building trust, scale and staying power, start here.
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