Episode Details

Send us Fan Mail

In this episode of the Profitable Steward Podcast, Jared Sorensen sits down with rancher and marketing coach Amy Hay (Sell Beef Direct) to unpack a proven, step-by-step system for selling meat direct to consumer—without guesswork. You’ll learn how to build a simple sales platform, attract the right customers, and turn stewardship into sustainable profit.

What you’ll learn:

• The 5-piece platform that converts: social → website → landing page → email → store
• How to identify and target real buyers (not freebie seekers)
• Why landing pages beat websites for conversions (and what to put on them)
• Email that sells: subject lines, cadence, and tracking what works
• Pre-selling quarters/halves, deposits that reduce no-shows, and simple bundles
• Shipping vs. local drop points, and using subscriptions for steady cash flow

Guest:
Amy Hay — Rancher & Founder, Sell Beef Direct
https://www.sellbeefdirect.com/

Helpful for:
Cow-calf, stocker, mixed livestock, small to mid-scale producers, and anyone ready to launch or scale DTC meat sales.
Sign up to get personalized help to sell any farm-raised product.
https://www.sellbeefdirect.com/agsteward

Don’t miss the Profitable Regeneration Summit (FREE): https://legacy.agsteward.co/register-october

Two days of practical, profit-first strategies for regenerative farms and ranches—featuring Dr. David Kohl and 

Jump over to YouTube to catch the video of this and all podcast episodes.
https://www.youtube.com/playlist?list=PLpLUbiwmZtkszQAjdtlO8ZQiJjgrYGr1x