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E389 Charlie Will’s Comeback: How One Rejection Letter Created Holstein History
Season 1 Episode 389
Select Sires rejected Charlie Will in 1974. Today, his bulls influence virtually every Holstein pedigree on the planet. This special profile episode reveals how a farm kid from Southern Illinois built dairy's greatest genetic empire through the backdoor—and why his contrarian approach to bull selection is your survival blueprint for today's $17/cwt milk reality. We expose the shocking 10-year probation story, decode why ELTON's mediocre dam produced 5,039 Excellent granddaughters, and uncover the three principles that made Charlie's bulls outsell everyone else's by millions of units.
Key Takeaways:
- How Charlie turned rejection into revolution: The MABC backdoor strategy that changed dairy genetics forever
- The BLACKSTAR breakthrough that ended 10 years of secret probation at Select Sires
- Why looking at bulls everyone else rejects could transform your herd profitability
- The ELTON principle: Finding million-dollar genetics in "Good Plus" dams
- Customer-first genetics vs. catalog dreams: Why OMAN sold 1,000,000+ units solving real barn problems
- Embracing disruption at 60: How Charlie's genomics pivot created $4 billion in industry value
- Three bull selection strategies you can implement next week to improve margins
- What Charlie's "steward of the breed" philosophy means for Holstein inbreeding concerns
Deeper Dive - Why Listen:
This isn't just another industry profile—it's a masterclass in contrarian thinking that pays off. Charlie Will, recipient of the 2025 NAAB Pioneer Award, spent 40 years at Select Sires after they initially rejected him, revolutionizing how we select and evaluate dairy genetics. His bulls—including BLACKSTAR, OMAN, DURHAM, MATHIE, and BLITZ—have sold over 10 million units combined, fundamentally altering Holstein genetics across six continents.
The episode reveals game-changing insights, including the shocking fact that Charlie was on unofficial probation for his first decade at Select Sires, only vindicated when BLACKSTAR topped global rankings in 1988. We explore how his willingness to look beyond conventional evaluation metrics led to discoveries like ELTON, whose unremarkable dam score would disqualify him today, yet his genetics created thousands of Excellent daughters.
Most critically for today's producers, we dissect Charlie's three-pillar philosophy: finding the right people over the smartest ones, treating genetics as a farmer-owned responsibility, and embracing technological disruption regardless of age or industry resistance. His approach to genomics at age 60—when peers were fighting the technology—contributed to a $4 billion industry transformation that's still accelerating today.
Resources & Engagement:
Subscribe to The Bullvine Podcast wherever you get your podcasts for twice-weekly episodes that cut through industry noise. Visit https://www.thebullvine.com/a-i-industry/charlie-wills-comeback-how-one-rejection-letter-created-holstein-history/ to read the complete Charlie Will profile article and access detailed bull selection resources mentioned in this episode. Join the conversation on social media using #BullvinePodcast and share your own experiences with the genetics Charlie championed—every dairy farmer has a story about OMAN, BLACKSTAR, or DURHAM in their herd.
Published on 11 hours ago