Episode Details

Do you have confirmation bias? Don't worry, there will be no rash, spots or blotchy skin side effects. However, if you are a pet business owner then your beliefs about what constitutes effective marketing can be heavily influenced by your confirmation bias.

When you suffer from confirmation bias you become so fixated on the way your are doing something (which is usually the way you have been doing it for a long time) that you become completely blind to another way of doing it. I see this all the time with Facebook obsessed dog trainers and walkers who are stuck in the mud but don't even know it. To get the confirmation bias 'cure' check out this episode NOW!