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Calculated Risks & Confident Leadership (feat. April Salsbury)
Season 2 Episode 24
In this episode of Business Over Beer, Ben sits down with April Salsbury, founder and CEO of Salsbury & Company, a small business consulting firm based in Vancouver, WA that helps businesses with HR, bookkeeping, payroll, and medical billing — especially in the integrative healthcare space.
Over a non-alcoholic beer and a cup of chamomile tea ☕🍺, Ben and April dive into what it takes to grow and sustain a small business in today’s ever-changing economy.
From leaving her corporate CEO role to starting her own consulting business, April shares how she took a calculated leap of faith, hired her first employee, and built a team that serves small businesses with practical tools, real data, and a no-nonsense approach.
They discuss:
- Common financial mistakes small business owners make 💸
- The difference between consulting and coaching
- Why AI is transforming small business operations 🤖
- The importance of aligning company culture with client expectations
- How approachable leadership can shape a thriving workplace
- And why planning for your exit strategy from day one matters
April’s insight is straight talk for business owners ready to face their fears, value their time, and plan their success with intention.
🎧 Tune in for real talk, honest lessons, and a fresh look at what it means to build and lead a small business with confidence and care.
👉 Follow April at salsburyandco.com
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🌐 www.bizoverbeer.com
Published on 11 hours ago