Episode 514
When most people quit BUD/S, they fade into obscurity. Chris from Project Linear? He weaponized failure. After making it through Hell Week and Phase 2, he walked away seven weeks shy of graduation—and turned that standard of excellence into a tactical gear company that’s outpacing big brands without a single influencer contract. Peaches and the Ones Ready crew drag him into the team room to talk obsession, authenticity, and why real pros don’t chase followers—they chase standards. From bouncing drunks in San Diego to outfitting SEALs and SWAT operators, Chris proves that quitting doesn’t mean you’re done—it means you’re just getting started.
⏱️ Timestamps:
00:00 – “He’s Not a SEAL” (The funniest disclaimer in Ones Ready history)
03:20 – From bouncer to BUD/S: Chris’s unhinged path to the Navy
07:40 – The truth about earning a shot at selection
10:45 – Chaos, bars, and the weird pipeline to special operations
13:00 – How “never quit” became Project Linear’s DNA
17:20 – The anti-influencer brand taking over tactical fitness
20:30 – Mental reset: the best advice Chris ever got in BUD/S
25:10 – Turning failure into fire: the birth of Project Linear
31:00 – Why he’ll never take investor money (and why you shouldn’t either)
33:00 – Trash logos, Punisher skulls, and how NOT to brand like a bro
36:40 – Building the “two is one, one is none” ethos
40:30 – Authenticity over algorithms—filming on base with real operators
44:20 – Tactical Games, functional fitness, and training for real life
48:30 – What’s next for Project Linear
50:10 – The one rule for candidates: kill your distractions
53:00 – Secret drop: custom American-made leather patches
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Collabs:
Ones Ready - OnesReady.com
18A Fitness - Promo Code: ONESREADY
ATACLete - Follow the URL (no promo code): ATACLete
CardoMax - Promo Code: ONESREADY
Danger Close Apparel - Promo Code: ONESREADY
DFND Apparel - Promo Code: ONESREADY
Hoist - Promo Code: ONESREADY
Kill Cliff - Pr...
Published on 2 months, 2 weeks ago
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