Episode Details
Back to EpisodesSmart Pre-Order Strategies for Authors Who Have Little or No Following
Description
In this episode we dig into a practical, 30-day pre-order plan built for writers with small followings (or no following), limited time, and a whole lot of heart. No fluff, no clickbait—just smart moves that create real curiosity and guide readers toward a confident yes on release day.
We start by reframing pre-orders for small platforms: you’re not shouting into the void, you’re leading with value. That means sharing content readers already search for—true-crime sparks for thrillers, trope takes for romance, world-building wins for fantasy, and concrete tips for nonfiction. Then we tap borrowed audiences and we unpack this idea in our show.
As launch nears, we move from concept to book. We replace bland countdowns with a “reader hook” and talk about “book fairy drops” and why we love them!
If you’ve ever thought, “I can’t do a pre-order; no one knows me,” this conversation flips that script. Pick two tactics you can sustain, focus for 30 days, and lead with generosity. Curiosity beats volume, every time.
If this was helpful, subscribe, share the episode with an author friend, and text the word podcast to 888-402-8940 to send us your questions or show ideas. Your next best pre-order move—what will it be?
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