Episode Details

Running social for StubHub sounds like the dream gig—and Jay Schwedelson gets the inside scoop from Caity Bransby, who actually does it. From her start as a college student pitching her school’s first Instagram account to leading social for one of the biggest event brands on earth, Caity shares what it really takes to “move at the speed of culture,” build a career from your phone, and stay cool under the viral spotlight.

Best Moments:

(01:34) How a college Instagram experiment became a career running social for StubHub

(07:05) “Always be posting”—why action beats perfection every time

(11:40) What “moving at the speed of culture” really means when you work for a major brand

(14:56) Why Caity keeps her hands on the creative wheel instead of hiding in meetings

(18:10) The secret to viral posts: follow instinct, not quotas

(23:14) How active community management keeps StubHub top of mind with fans

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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