Episode Details

In this Marketing Over Coffee learn: About The 2011 Marketing Over Coffee Awards Honorees, Tweets for SEO impact, and Great Linkbait Campaigns! All this and more…

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Show length 25:24

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and

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00:45 Why haven't you called the comment line?

01:03 Sean Z. offers a case study on the challenges of selling into foodservice

02:02 Individual Tweets generating SEO Impact

04:03 Marketing VOX - Too many posts can lead to Facebook "Unlikes" but in a related story "Unlikes" are not an idicator of willingness to purchase

06:15 From the LinkedIn Group - How to run a focus group - Gibson Marketing, Brand Savant, Evernote

12:52 WSJ reporting Smaller, Cheaper iPhones and an update and switch to free for Mobile Me.

13:45 www.kennblanchard.com doing some site cleanup with website grader

14:04 Past show on promoting events, Matt Cutts in the New York Times on Content Farms, Great link bait campaign idea from Daily Blogger

17:25 The 25th Annual MOC Awards winners are:

Best Book - Simon Sinek's "Start With Why" Best Campaign - Alure Home Improvements Best Marketer - Ryan Holota Best Product - Toll Free Freedom Virtual Phone System Best Publication - Ann Handley, MarketingProfs Best Campaign to Win a Marketing Over Coffee Award - Quintal and Donnelly's "The Book on Social Media Marketing" Entrepreneur of the Year - C.C. Chapman Smartest Man in the World - Saul Colt

Thanks to GoPromos.com for stepping up to sponsor the awards.

21:05 Green Lantern Action Figures, Marketing Over Coffee Action Figures

23:16 Upcoming Events - Chris in Providence for the ETC Show, then SocialFresh Tampa

24:26 Question of the Week – What's your experience with focus groups? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)

Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee

Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also

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