Episode Details

In this Marketing Over Coffee:
Gabriel Weinberg and Lauren McCann talk about The Big Book of Mental Models!

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Brought to you by our sponsors: LinkedIn and OmniFocus

The book is "Super Thinking, The Big Book of Mental Models"

Past Traction Interviews with Gabriel and Justin

Duck Duck Go

Gabriel's billion views on Quora

Lauren brings the stats

8:32 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects.

And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Framing, Bias and Most Respectful Interpretation

19:34 Accomplish more every day with OmniFocus. Check out the professional To-Do list manager at Omnifocus.com

Early adopters

Default Effect

Opportunity Cost

Hating your book - the 90/90 rule

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