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HOT TAKE: Texas Tech's PERFECT New Logo? BYU, Utah NEED TO WIN, BROKE NIL Schools | Big 12 Squad
Description
Texas Tech Athletics recently unveiled a major rebrand focused on its visual identity, set to be fully implemented for the 2026-2027 academic year.
The core of the rebrand revolves around a return to a classic, cleaner look, which fans have been requesting.
Here are the key details:
1. The Modernized Double T Logo
"Level the Bevel": The biggest change is a "modernized" Double T logo. This is essentially a return to the historic flat, non-beveled Double T, removing the 3D black shading that has been used since 2000.
Design: The new design is clean, flat, and features proportional elements and updated colorways, drawing inspiration from logos used by the school from 1963-1999.
Rollout: The logo will be on all athletics uniforms starting with the 2026-2027 season. It is already visible on the turf practice field and the new United Supermarkets Arena court.
2. Additional Marks and Caricatures
The rebrand introduces a full suite of updated athletic marks:
Rearing Masked Rider: A modernized version of a classic rearing Masked Rider logo will serve as the new secondary mark for athletics.
Tertiary Marks:
A logo pairing the modernized Double T with the new Rearing Masked Rider.
A revised Texas state outline with the modernized Double T overlaid.
Raider Red Caricatures: Refreshed, sport-specific caricatures of the mascot, Raider Red, have also been developed.
Important Distinction
The new modernized Double T and accompanying marks are exclusive to the Texas Tech Athletics Department. The main university will continue to use the beveled, three-dimensional Double T as its official campus brand identity.
100th Anniversary Throwback: For their 2025 Homecoming game, Texas Tech is wearing special throwback-inspired uniforms to celebrate the program's 100th anniversary. These black jerseys feature a simple red "TECH" across the chest (from the 1925 team) and the flat Double T on the collar.
"GalvanICED" Alternate Uniform: In a collaboration with alum and Adidas athlete Patrick Mahomes, the team unveiled a special "GalvanICED" white uniform for a November game, which features Mahomes' Gladiator logo and galvanized, metallic-looking numbers.
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