Episode Details

Are you INSPIRED? Jessica is, and she believes the #1 key to being better and achieving more is finding your inspiration. As the head of the Oklahoma Realtors Association, Jessica breaks down the Code of Ethics, what it means, and how it is used to uphold the name of realtors nation-wide. Tune in to learn why you must be familiar with the Code of Ethics, whether you are a realtor or a client, and how you can do your part to raise the bar in the industry.

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• 00:38 – Jessica is the head of the Oklahoma Realtors Association
• 00:56 – She runs the association and has been in management for 5 years, she was a real estate broker before that
• 01:30 – She manages over 11,000 realtors in the state
• 01:44 – Complaints filed and professionalism in the industry; what has she seen?
• 02:32 – All associations offer Professional Standards Administration and all realtors agree to abide by a code of ethics
• 02:52 – Code of Ethics is administered by state or local association; in OK the Association manages it state-wide
• 03:10 – Ethics complaints and arbitration requests can be filed through Association

• 03:19 – Ethics complaints are reviewed by peer panel

• 03:52 – Read a copy of the Code of Ethics at http://www.nar.realtor/
• 04:02 – Good realtors know the Code of Ethics
• 04:45 – Local association: new members start here, MLS, education benefits, advocacy work, professionalism piece
• 05:05 – Conglomeration of local associations with oversight and the voice of the state realtors and National Realtors Association (NAR)
• 05:45 – Code of Ethics is broken into 3 parts: duties to public, duties to customers and clients, and duties realtor-to-realtor

• 05:55 – The public or a realtor can (and should!) file a complaint when a breach has been made
• 06:10 – Not all realtors are created equal, and filing complaints allows the bad seeds to be weeded out so they don't continue to hurt others

• 06:28 – What kinds of complaints come in?

• 06:35 – Article 12: Whether a realtor has displayed a true and accurate picture in advertising
• 06:48 – Instagram or over-Photoshopped photos that look nothing like the true home
• 07:05 – Some Photoshop is okay (lifting shadows, blurring dead grass spot in yard)

• 07:14 – Example of inaccurate photos: removing power lines from back yard
• 07:45 – Why is it bad to over-Photoshop?

• 07:54 – Being caught off-guard and surprised; many people nowadays are purchasing their home online
• 08:10 – They may not even see the house until they've already closed and are moving in

• 08:30 – Realtors and the public want realtors to raise the bar of professionalism

• 08:39 – Turn in the people violating the Code of Ethics to help raise the bar

• 08:47 – Code of Ethics also warns against slander, how does th