Former infantry Marine and brand strategist Waco Hoover joins Michael to dig into the impact of lip service. We cover the American Legion’s “Be The One” suicide-prevention effort, Columbia Protocol training, and VA Veterans Health Venture Studio work building real tools for care. Then we preview MCON, a celebration of military culture with range day, First Shots, and a timed secure-storage retrieval competition that reframes safety as readiness. Bring your questions, bring your team.

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