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Enter the mischievous and magical world of Labubu, the cult-favorite art toy that’s taken the designer toy scene by storm. In Labubu Lore, we explore the origins of this wild-eyed creature and its creator, Kasing Lung — a visionary artist blending fairy tales, folklore, and emotion into unforgettable characters.

Born in Hong Kong and based in the Netherlands, Kasing Lung turned his background in children’s book illustration into a darker, more expressive art form. His most beloved creation, Labubu, isn’t evil—just misunderstood, or so they say.  With its crooked grin and chaotic charm, Labubu represents the freedom to be strange, emotional, and fully alive.

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