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Back to Episodes5 Shifts to Attract and Keep More Cosmetic Patients — with Catherine Maley, MBA
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Discover the 5 Shifts to Attract and Keep More Cosmetic Patients through reviews, referrals and social exposure.Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.
As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.
5 Shifts to Attract and Keep More Cosmetic PatientsFirst, many cosmetic practices still believe discounting attracts new patients. However, the truth is that discounting is the worst way to grow revenue.
Therefore, the most successful practices now grow faster. In addition, they charge more. Specifically, they do this by making five key shifts that:
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First, add thousands to the bottom line
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Next, reduce stress and staff burnout
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Finally, remove the need for costly ads and discounts
Next, in this week's "Beauty and the Biz" podcast, I explain the "5 Shifts to Attract and Keep More Cosmetic Patients Without Ads or Discounts." Furthermore, you will discover how to:
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First, build "patients for life" instead of one-and-done transactions
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Second, stop discounting and replace it with a smarter strategy
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Third, use the secret weapon that grows your practice automatically
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Fourth, see why retention has become the new attraction
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Finally, lock patients to your practice with the KiSS Loyalty Club — not competitors
As a result, practices using these shifts create loyal patients. Moreover, they grow predictable revenue. Ultimately, they stop the discount treadmill.
Enjoy!
Catherine Maley, MBA
Practice Growth Resources:- Convert Consults with The Converting Academy
- Retain Patients with KiSS Loyalty Club
- Cosmetic Practice Vault Library
- Schedule Your Practice Growth Strategy Review
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