Episode Details

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Raja Mohan, MD, discusses what they don't teach you in fellowship and how he learned the business and marketing side of running a practice.

Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

What They Don't Teach You in Fellowship

Specifically, Dr. Raja Mohan is a board-certified plastic surgeon in Dallas. Additionally, he trained at MIT, Johns Hopkins and the Dallas Plastic Surgery Institute.

However, when he completed his fellowship, he realized he had almost no training in the business side of medicine.

Still, that didn't stop him. Instead, he started from scratch — with no office, no staff and no systems. Nevertheless, he built a thriving cosmetic surgery practice in one of the most competitive markets in the U.S.

Chiefly, in this week's "Beauty and the Biz" podcast, Dr. Mohan explains:

• First, why joining a senior surgeon often feels like a "second fellowship" in business
• Next, the common mistakes new associates make with exit strategies — and how to avoid them
• Finally, how he built confidence as both a surgeon and a business owner by learning on the job

Thus, his story proves that success in plastic surgery is more than surgical skill. Instead, it also requires resilience, adaptability and leadership.

Finally, this "Beauty and the Biz" podcast episode is full of lessons most surgeons only learn the hard way. So, don't miss it.

P.S. Likewise, do you want to know what's keeping your practice from scaling smoothly? Typically, it comes down to a few gaps.

👉 [Click here to discover the top practice pearls.]

Enjoy!

Catherine Maley, MBA

Practice Growth Resources:

• Convert Consults with The Converting Academy
• Retain Patients with KiSS Loyalty Club
• Cosmetic Practice Vault Library
• Schedule Your Practice Growth Strategy Review

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