Episode Details

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Scott Miller, MD, of La Jolla, California, shares his own experience in writing, publishing and marfketing a consumer book for patients.

Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Writing a Consumer Book for Patients

First, this week on the "Beauty and the Biz" podcast, I welcomed back Dr. Scott Miller. Next, he's a board-certified plastic surgeon in La Jolla, California. Then, we didn't focus on surgery. Instead, we talked about writing books.

Also, Dr. Miller just released his new consumer book, "Authentic Beauty: Defining a New Standard of Care and Results in Plastic Surgery."

What You'll Learn in This "Beauty and the Biz" Podcast

• First, why Dr. Miller felt compelled to write a book for patients
• Next, his 10-year journey of false starts, focus, and finally finishing it
• Then, how a book can clarify your message, strengthen staff culture, and elevate patient expectations
• Finally, the biggest misconceptions patients have about plastic surgery—and how he dispels them

Therefore, if you've thought about writing a book—or wondered how publishing can change your brand—this "Beauty and the Biz" podcast episode is packed with takeaways.

Moreover, Dr. Miller shares why authenticity—not trends or hype—sets surgeons apart today.

Finally, don't miss this "Beauty and the Biz" podcast episode with Dr. Scott Miller.

P.S. Likewise, do you want to know what's keeping your practice from scaling smoothly? Typically, it comes down to a few gaps.

👉 [Click here to discover the top practice pearls.]

Enjoy!

Catherine Maley, MBA

Practice Growth Resources:

• Convert Consults with The Converting Academy
• Retain Patients with KiSS Loyalty Club
• Cosmetic Practice Vault Library
• Schedule Your Practice Growth Strategy Review

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📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H

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