Episode Details

What started as selling wigs on Facebook Marketplace during maternity leave turned into an international business with 10+ staff members across two countries. In this episode, I sit down with Clementine Bastos, founder of GoldyLost, who shares her incredible journey from personal struggle with hair loss to building a thriving e-commerce empire.

Clementine's story is proof that you don't need everything figured out to start. She began with $5,000 worth of hair, no professional setup, and consultations in her living room with a crying baby. Fast forward to today, and she's running successful stores in Sydney and Miami, has mastered email marketing (generating significant revenue from it!), and built a loyal community of customers who return for their 15th wig purchase.

Key Topics Covered:

• Starting an e-commerce business during COVID with zero experience
• The 10-year research journey that led to creating the perfect wig
• Scaling from Facebook Marketplace to international business
• Building a brand around vulnerability and authenticity on social media
• Why email marketing became a game-changer for revenue
• Opening a shop in Miami while based in Australia
• Managing stock orders worth $150,000+ and overcoming fear
• Creating a team culture that doesn't feel corporate
• The power of manifestation in business growth
• Why doing it "messy" is better than waiting for perfection

Connect with Clementine:

• GoldyLost Website: https://goldylost.com/
• GoldyLost Instagram: https://www.instagram.com/goldylosthair/
• GoldyLost Facebook Support Group: https://www.facebook.com/groups/goldylosthairsupport

Timestamps:

0:00:00 - Intro: Meet Clementine from GoldyLost 
0:01:00 - How Clementine discovered Give Good Email in 2021 
0:03:00 - The journey from preschool teacher to business owner 
0:05:30 - Starting with adult toys (her first business attempt!) 
0:07:00 - Personal hair loss story and the search for better wigs 
0:09:00 - Selling wigs on Facebook Marketplace (the beginning) 
0:11:00 - The challenge of building a business with a newborn 
0:15:00 - Making the decision to leave her job
0:18:00 - Designing the perfect wig after 10 years of research 
0:22:00 - Building a brand on social media authenticity 
0:26:00 - How email marketing transformed the business 
0:30:00 - Opening a physical shop in Sydney 
0:35:00 - Expanding to America: The Miami store story 
0:42:00 - Managing a team of 10+ staff internationally 
0:47:00 - What's next for Goldie Lost

🔗 LINKS & RESOURCES:
Hot Business Audit: https://hot-business.scoreapp.com/
The $35 Offer: https://www.professionalbabe.com/the-35-offer/
Business Bang: https://www.professionalbabe.com/business-bang/

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