Episode Details

Jim Bierfeldt and Joe Lynch dicuss logistics buyers survey. Jim is the Founder and President of Logistics Marketing Advisors, a full-service marketing agency exclusively focused on helping logistics businesses drive profitable growth.

Jim Bierfeldt is the Founder and President of Logistics Marketing Advisors. Jim has had a 35-year career in marketing and communications, including 25+ within the logistics industry. He ran marketing for a large 3PL before launching his own marketing agency, Logistics Marketing Advisors, which focuses exclusively on providing marketing strategy and services to logistics businesses. His expertise includes strategic planning, brand positioning, advertising, public relations, website strategy and design, and development of white papers, case studies and other content. Jim has worked with both smaller, regional logistics companies and multi-billion dollar global firms, all of whom benefit from his unique combination of marketing expertise and logistics industry knowledge. Jim holds a Masters Degree in Communications from Fordham University and has been an active in CSCMP, WERC and the IWLA. His hobbies include running (including multiple marathons).

Logistics Marketing Advisors (LMA) is a full-service marketing agency exclusively focused on helping logistics businesses drive profitable growth. Our niche focus gives us the industry understanding and contacts required to market effectively to logistics decision makers. We're a HubSpot-certified, inbound marketing agency with the following specialties: branding and positioning strategy, lead generation, web design and development, content marketing, public relations, and creation of branded and educational content like videos, case studies, white papers and other sales support materials. LMA's approach recognizes that logistics services today are BOUGHT, not sold. Marketing tactics that interrupt and annoy busy logistics executives get ignored. These buyers now have access to a wealth of information and do their own research on how to solve supply chain problems, and what providers can do to help. At LMA, we help logistics businesses get found by prospects during this research phase. Instead of building a marketing engine to solicit, we build an engine that naturally attracts the best prospects. The best way to do that is with helpful, provocative content that leads prospects to conclude, for themselves, that your company has the best solution for their specific challenge.

• Jim Bierfeldt is the President of Logistics Marketing Advisors, a full-service marketing agency exclusively focused on helping logistics businesses drive profitable growth.
• In the podcast interview, Jim shared some of the findings from the logistics buyers survey that his firm publishes every other year since 2014.
• Jim and his team have done the research to really understand what shippers want from their 3PL.
• The survey results are available for free within the "Marketing Logistics Services" download on The LMA website.
• Below are a few of the survey questions that LMA asked people who buy 3PL services:
  • When it comes to choosing a logistics product or service provider, which statement best describes your attitude and priority?
  • Which sources of information do you rely on to stay current on logistics management strategies, service providers, and logistics industry news?