Episode Details

“Sales is not about hustling people, it's actually about the heart behind it.” - Natasha Hemmingway Hey failed it! Fam. Are you in sales? Are you in recruiting? Are you in any type of role that requires you to develop build trust and move from stale, transactional conversations to more meaningful and purposeful dialogue? If so, today’s episode is for you. Tune in, as  Erin brings on an inspirational, entrepreneurial-based sales coach, speaker, and creator of “Heart Not Hustle,” Natasha Hemmingway. Natasha’s main purpose is to help entrepreneurs achieve meaningful success. Listen to her story on how her meaning of success changed during her career path from corporate to entrepreneurship. Be prepared to reflect on what brings you purpose and joy and how you can incorporate that into your business relationships, starting... TODAY! Links from show discussions:

• Book improve it!’s Virtual Workshop
• Year of Yes Book by Shonda Rhimes
• Reminder from Natasha: surrender, say yes, and have faith that you can!
• Find her on social: @natashahemmingway

  About the guest: Natasha Hemmingway is an entrepreneurial-based Sales Coach and Speaker and the creator of Heart Not Hustle—a coaching firm founded with an aim to help entrepreneurs fund, and focus on the deeper meaning behind their business motivation and sales message. She helps entrepreneurs master their authentic sales process, achieve meaningful success and maximize their sales wins by bringing the Heart Not the Hustle. Natasha spent over sixteen years as a successful sales professional with a Fortune 500 company, and held a corporate role as a senior territory sales manager, prior to the personal tragedy that led her on a life-altering path to redefine her own “success” and“joy.” After leaving the corporate world, she found a heart for entrepreneurs looking to garner their gifts and passions to create their own businesses. Her collegiate background, unique career experience, and motivating empathy all play into the success ofHeart Not Hustle. Clients and partners of Natasha’s experience her warmth and toughness through her research-based methods and “one-on-one” tactics that help them grow as entrepreneurs, organizers, and leaders. Today, she continues speaking to and coaching entrepreneurs by helping them focus on the “heart” of their business and not just the “hustle.” About the Host: Erin Diehl is the founder and Chief “Yes, And” officer of improve it! and host of the failed it! Podcast. She’s a performer, facilitator and professional risk-taker who lives by the mantra, “get comfortable with the uncomfortable.” Through a series of unrelated dares, Erin has created improve it!, a unique professional development company that pushes others to laugh, learn and grow. Her work with clients such as United Airlines, PepsiCo, Groupon, Deloitte, Motorola, Walgreens, and The Obama Foundation earned her the 2014 Chicago RedEye Big Idea Award and has nominated her for the 2015-2019 Chicago Innovations Award. This graduate from Clemson University is a former experiential marketing and recruiting professional as well as a veteran improviser from the top improvisational training programs in Chicago, including The Second City, i.O. Theater, and The Annoyance Theatre. When she is not playing pretend or facilitating, she enjoys running and beach dates with her husband and son, and their eight pound toy poodle, BIGG Diehl. You can follow the failed it! Podcast on Instagram and facebook, and you can follow Erin here on