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E246 Sara Rezaee: Why 65% of Consumers Trust Creators over Brands & The Power of DMs
Published 9 months ago
Description
Sara Rezaee is Head of Creator Marketing for North America at Edelman, where she leads a best-in-class team of Creator specialists and helps clients across sectors harness the power of the Creator Economy to drive meaningful business impact. With 17+ years of experience in digital and communications, she has shaped DJE’s global approach to creator marketing, building deep relationships with creators, agencies, and platforms worldwide.
Her award-winning work—recognized by the Webbys, Shortys, Clios, and more—reflects her focus on data-driven, earned-centric, and culturally relevant programs that connect brands.