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How Tyler Morin Built The Water Coolest — and Why Authentic Voice Still Wins in 2025
Season 1 Episode 7
In this episode of Audience Bridge Insights, Chris Miquel sits down with Tyler Morin, founder of The Water Coolest and Leverage Letter, to unpack how he built, scaled, and reclaimed one of the most successful business newsletters in the game.
Tyler shares the behind-the-scenes story of selling The Water Coolest to Barstool Sports, buying it back, and building a new media model centered around authenticity, voice, and sustainable growth.
We dive into:
✅ The secret to creating a newsletter people actually look forward to
✅ How Barstool taught Tyler to scale with personality
✅ Paid vs. organic growth — what’s working in 2025
✅ The power of voice, tone, and consistency in email
✅ How AI is changing content creation (and how to use it without losing your identity)
✅ Why engagement is the new deliverability metric
✅ What the next wave of newsletter media looks like
If you’re building, running, or scaling a newsletter — this is a must-watch episode.
📩 Subscribe to Audience Bridge Insights for weekly deliverability tips: https://www.audiencebridge.io/subscribe
Mentioned in this episode:
📨 The Water Coolest → https://thewatercoolest.com/
📨 Leverage Letter → https://www.leverageletter.co/
🎙️ Letterland Pod → https://www.youtube.com/@LetterLandPod
𝕏 Tyler Morin → https://x.com/JPMorinChase
[in] Tyler Morin → https://www.linkedin.com/in/tylermorin/
𝕏 Chris Miquel → https://x.com/miqchris
[in] Chris Miquel → https://www.linkedin.com/in/chrismiquel/
Published on 1 month, 1 week ago