Episode Details

Travis Ketchum is the founder and CEO of Contest Domination, a tool that allows companies to create contests to grow email lists. Travis also does creative training and has helped over 20,000 business owners and marketers generate millions of qualified leads online.

EPISODE

While there is value in the old tried-and-true sales processes, Travis Ketchum and his team have come up with an exciting, and profitable, way to generate leads: Contests. While running a contest to build an email list seems simple, there are quite a few moving parts that need to be addressed, and Contest Domination handles all of those for you. Not only will you build a large list, but you will create a system that is bringing in interested leads who are ready to refer their friends and open their wallet.

We Discuss:

• Why a lead is different than a qualified lead.
• How to choose prizes based on your target audience.
• The steps to creating the perfect contest, and the tools that will help.
• Holding your contest legally-the rules you need to know.

For complete shownotes and more, please head over to www.marketingspeak.com/travisketchum

LINKS & RESOURCES MENTIONED

Contest Domination

The Contest Funnel Formula

Digital Marketer

LeadPages

ClickFunnels

OptimizePress

Facebook Ads

Nicholas Kusmich on Marketing Speak: Getting the Most Out of Facebook Advertising

Visual Website Optimizer

Optimizely

Quora: What legal issues come up when running a contest

Travis on Twitter

Contest Domination Facebook Group

STEP UP YOUR MARKETING GAME!

1. Start with the most important part of your contest-choosing a prize that attracts your target audience. What would your ideal client want to win?
2. If you have questions, join the Facebook group—Travis shares great tips, critiques and advice to customers.
3. Try