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28. Generating High Quality Traffic and Conversions with Bing with Duane Forrester
Description
Duane Forrester is an internet marketing and SEO expert, and an advisor to startups and large corporations. He was the head of the Webmaster Program at Bing. He is the author of How to Make Money With Your Blog and Turn Clicks Into Customers.
EPISODE
When considering using a search engine, most people initially type in Google, but Bing may be the smarter option. Your advertising efforts may result in more conversions and higher-priced sales using Bing, and you may receive more organic traffic by using the data that they provide to businesses.
We Discuss:
- The quality and conversion rates from using Bing for pay-per-click.
- Using the free data, SEO tools and Keyword tools given to you by the search engines.
- Why you should focus more on content than extensive SEO efforts.
- The link between Bing and social media, and how they exclusively show social results.
For complete shownotes and more, please head over to www.marketingspeak.com/duane
LINKS & RESOURCES MENTIONED
How to Make Money With Your Blog
STEP UP YOUR MARKETING GAME!
1) Use basic SEO, and then focus on user experience and quality content. The happiness of the customer will have a much bigger impact on your success.
2) Set up two or three team members on your Webmaster Tools administrator account. This is important as a safety procedure, so there was a malware flag, you'll both be pinged right away.
3) Reach out to Duane on Twit