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31. Maximize Your Exposure Through Podcasting with Jason Van Orden
Description
Jason Van Orden co-founded the first podcast about internet business and online marketing, and hosts the podcast Internet Business Mastery. He has a bestselling book called Promoting Your Podcast, and his content is used in university courses about podcasting. You can find Jason on Twitter at @jasonvo.
EPISODE
Creating a podcast is becoming more popular each year, but you can still find success in this increasingly saturated market. Jason Van Orden has been promoting podcasts since they first were a thing, and shares his formula for creating a podcast that benefits your marketing and sales efforts, while growing your fanbase and client list.
We Discuss:
- The important topics you need to consider before starting a podcast.
- How to make your podcast professional and credible.
- Getting your podcast noticed, and bringing in organic traffic.
- Creating a manifesto to find inspiration, and to safely store your incredible ideas.
For complete shownotes and more, please head over to www.marketingspeak.com/jasonvo
LINKS & RESOURCES MENTIONED
Alex Blumberg Training with CreativeLive
STEP UP YOUR MARKETING GAME!
1) Make a list of 3-5 traits that your target audience has. Do they want a short audio file with quick tips, or do they want lots of information, details, and new ideas?
2) Go through the top 20-30 podcasts in your category. Create a list of things that haven't been done yet, so that you have a good chance of standing out.
3) If you are using an interview format, h