Episode Details

Jim Sterne is an author with ten books on internet interactive marketing, including The Devil's Data Dictionary. He is an international consultant, and the founding president of the Digital Analytics Association. He also produces the eMetrics Summit. You can find Jim on Twitter @devilsdata.

EPISODE

Making sense of  important data isn't as simple as looking at the home page of a dashboard. Jim Sterne is a guru on metrics, and shares how we can find the analytics that will help our businesses thrive, and use that data to create trust, and boost conversion rates.

We Discuss:

• The meaning of the most important data terms.
• Why there isn't a one-size-fits-all solution to measuring data.
• How to gain statistical significance.
• Asking the right questions to use your data effectively.

For complete shownotes and more, please head over to www.marketingspeak.com/devilsdata

LINKS & RESOURCES MENTIONED

The Devil's Data Dictionary

Digital Analytics Association

eMetrics Summit

Freakonomics

Aaron Ross on Marketing Speak

From Impossible to Inevitable

Jared Spool on Marketing Speak

Google Analytics

Adobe Analytics

Salesforce

Spurious Correlations

Facebook

LinkedIn

Only Humans Need Apply: Winners and Losers in the Age of Smart Machines

Medium.com Article from John Smart-Your Personal Sim