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43. Creating a Safe and Honest Online Reputation with Jonathan Hochman
Description
Jonathan Hochman is the founder of Hochman Consultants. He's chairman of SEMNE, the founder of CodeGuard, and is heavily-involved in search and online marketing. He also volunteers as a Wikipedia admin. You can find Jonathan on Twitter @jehochman.
EPISODE
There are many moving pieces to an online business, some that you may not have even considered. Jonathan Hochman covers some of these moving pieces including website safety, unhappy customers, lawsuits, online reputation, and the dishonest tactics that some brands use, but shouldn't. While there are many landmines to avoid in the business world, you can be prepared by keeping your brand transparent and honest, so that your company will thrive.
We Discuss:
- Who should have a Wikipedia page.
- What astroturfing is, and why you shouldn't do it.
- How to find the right type of insurance for your business.
- The best programs and plugins to keep your website safe.
For complete shownotes and more, please head over to www.marketingspeak.com/jhochman
LINKS & RESOURCES MENTIONED
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