Episode Details

Today's remarkable guest is immediately recognizable by his creative title alone: he's the "Chief Disruptasaurus." In case you're not familiar with the title, the man in question is Mike Koenigs. As you'll hear in our conversation today, Mike is an expert marketer. He offers an incredible amount of insight into topics such as using text messages and videos to capture attention and convert leads. In addition, Mike is a stage 3A colorectal survivor. This experience has deeply reshaped his perspectives on value and time, and he offers an inspirational message that I hope will help you, as a listener, to value your own time more highly.

Find Out More About Mike Here:

mikekoenigs.comyoueverywherenow.commikekoenigs@gmail.com @MikeKoenigs on Twitter@koenigs on Facebookgomoneyphone.com

• [01:43] - Mike talks about being "Chief Disruptasaurus, and ways in which he's a disruptor. He explains the difficulty (and importance) of getting two things from people: their attention and their trust.
• [05:18] - In response to Stephan's discussion of the railroad industry versus the transportation, Mike explains that the winners right now are people who combine disruption with innovation.
• [06:44] - What does Mike think that Tony Robbins' next big thing is going to be? As Mike answers, he points out that most offers ultimately relate to "getting paid, getting laid, or living forever."
• [10:08] - Stephan talks more about Tony Robbins and how much information he has. He also mentions Tony Robbins' Platinum Partnership.
• [11:14] - Mike was never a platinum partner with Tony Robbins, he reveals. He then gives us some insight into his background and how much of an impact Tony has had on his life.
• [13:14] - Stephan talks about the financial cost involved in being a platinum partner.
• [15:20] - Mike offers some insight into how Instant Customer (which he sold recently) was born. In doing so, he talks about how he got involved in direct response marketing.
• [18:00] - Mike transitions into talking about the question of capturing leads and keeping attention.
• [21:07] - Stephan dives deeper into what Mike has been saying about using texts as a marketing tool. Mike then offers a real-life example of how he's been successful with this.
• [23:33] - Mike clarifies what he means by "micro commitment text messaging," and mentions his latest book, Money Phone.
• [25:41] - We learn why the strategy Mike has been describing is so successful, which is largely because you're creating a personal dialogue.
• [27:19] - Once you have attention, interest, engagement, and curiosity, what's the pathway to rapidly earning trust? This pathway involves being the person to diagnose the problem, as Mike explains.
• [31:04] - Mike offers a workaround for how to record the context of a conversation if you don't take good notes afterward. He recommends using Rev to record and transcribe the conversation.
• [36:10] - We hear the short version of Mike's overall process, described in four straightforward steps.
• [37:21] - Mike gives a real-life example of a follow-up video that he would give someone after meeting them and identifying their problems.
• [38:45] - Mike explains why the previous video idea was so compelling, and then offers an example of a closing video.
• [41:58] -