Episode Details

My guest today, Cindy Krum, is the CEO and founder of the mobile marketing consultancy MobileMoxie. It's more and more important every day to have a strong mobile presence, and while building native apps for Android and iOS may sound like the standard choice, it's not necessarily the way to go. If it comes as a surprise to you that there are other options, or you knew that there are but want to learn more about them from a true expert, this is the perfect episode for you.

Find Out More About Cindy Here:

Cindy Krum on LinkedInCindy Krum on Facebook@Suzzicks on TwitterMobileMoxie

• [00:49] - Cindy talks about the main things that you need to be cognizant of in mobile marketing.
• [01:41] - What does mobile-first indexing for Google mean for marketers?
• [02:48] - Cindy explains what responsive design is, and explains both its upsides and a downside involving bounce rate. She and Stephan then discuss this.
• [05:19] - While Google is okay with other options, responsive design is their favorite.
• [06:19] - Cindy has written a couple articles on her predictions on what mobile-first indexing will mean for the SEO community. She then backs up and explains that right now, there isn't a great term for all the stuff that's getting internet enabled, and that many things are getting lumped in the "mobile" category. This is why she thinks that "mobile-first" is a misnomer.
• [09:32] - Stephan points out that listeners should note that search engines can follow a train of thought.
• [10:17] - Cindy thinks Google is having a brand identity issue.
• [11:56] - Cindy explains what the relevance of everything she's been saying to a mobile marketer is. She then explains that AMP is an interesting side note, but she's talking more about Firebase.
• [14:02] - Stephan pulls us back a bit, offering some insight and explanations about Schema, JSON-LD, metadata, microdata, and more.
• [16:39] - Cindy never expected Stephan to be her "nerd interpreter," she jokes. He mentions his other podcast, the Optimized Geek.
• [18:05] - What is AMP, and why do we need to take action on that immediately?
• [20:01] - Stephan chimes in, explaining other aspects of AMP and responsive design. Cindy continues by talking about another restriction, which is that you're strongly encouraged to host all of your external content in Google's cloud hosting. She then emphasizes the importance of engagement.
• [23:37] - Stephan explains that AMP pages are hosted on Google and also link to Google. Cindy elaborates on this.
• [25:53] - We go back a bit, with Stephan discussing some actions to take now that we've discussed AMP in depth.
• [26:36] - Cindy talks about moving to responsive design.
• [28:22] - Stephan talks about the difference between dynamic serving and responsive design. Cindy then explains that dynamic serving is tougher to test and tougher for Google to crawl.
• [31:54] - Stephan brings up app indexing, which he and