Episode Details

Today's Guest is Joel Comm, an internet pioneer who has been around since the early days of the world wide web. In addition to his work online, Joel is the New York Times bestselling author of over a dozen books, and has recently released a new one: Self-Employed: 50 Signs That You Might Be An Entrepreneur. We discuss the key strategies of marketing, including going viral, storytelling, and the art of providing valuable swag.

Find Out More About Joel Here:

joelcomm.comJoel Comm on LinkedInJoel Comm on FacebookJoel Comm on YouTubeJoel Comm on Instagram@joelcomm on Twitter

• [01:16] - Joel talks about his new book, which he explains is interesting because you don't have to be an entrepreneur to read it. He then discusses his other books (of which he has 15 total).
• [03:22] - We learn about Twitter, such as how to get verified and how to get a lot more followers.
• [05:29] - How many Tweets a day is a good number, and how many is too much?
• [06:24] - Joel shares his views on whether Twitter is a dying platform and his somewhat surprising perspective on where it's going in the future.
• [08:31] - We move onto another social platform: Facebook. What does Joel think is the secret sauce to going viral on Facebook? As he answers, he reveals the importance of two things: being compelling and being authentic.
• [12:17] - Stephan draws out a thread of what Joel has been saying, which is that vulnerability is important. He then reveals that he has done this himself by sharing his story of being a foster child when he was younger.
• [14:21] - For Joel and his business, what was the impact of being vulnerable in his TEDx talk?
• [15:48] - Joel talks about his iFart app, explaining the reasoning and process for creating it, and its success (which was so great that it's still available today).
• [18:42] - What are Joel's tips for getting TV appearances? As he answers, he explains the importance of writing books, because the printed word elevates you to a higher position in the minds of others.
• [20:15] - Joel discusses which of his books created the biggest impact for him in terms of business.
• [22:36] - Does Joel recommend getting a co-author, or is the positioning better if you write a book yourself?
• [24:19] - Joel offers a quick overview of what AdSense is for those who aren't familiar with it.
• [26:30] - Joel lists some of the things that you need to do to be successful on Adsense. Content is still king, he explains, so you need to create good original content (and do so regularly).
• [27:14] - Stephan shares his own experiences with Adsense, and reveals that his daughter was successful with it when she was just a young teenager.
• [29:05] - Does Joel have any case study examples of anyone who was amazingly successful because of Adsense?
• [30:08] - In response to being asked about some of his favorite tools for researching keywords, Joel explains that he doesn't use Adsense much anymore. Stephan then lists some of his own favorite tools.
• [31:48] - Joel talks about his Kaching button, which he reveals has been successful because it meets the criteria for good swag.
• [37:20] - Stephan talks about Joel's description of swag that works ver