Episode Details

Ben Landis and Michael Tetro (who just goes by Tetro) are the founders of Fanbase, a social media technology platform that helps brands and celebrities to massively expand their reach. I've used the tool myself and have seen a dramatic increase in my followers, as I'll explain on the show! Fanbase came about after Ben grew his personal Twitter from 150 followers all the way up to 1.5 million over the course of two years. Together, they've helped more than 600 clients gain more than 40 million real followers, and they're here today to share their advice and strategies with you.

Find Out More About Ben and Tetro Here:

business@fanbase.netFanbase.netBen Landis on WikipediaBen Landis@benlandis on Twitter@tetro on TwitterMichael Tetro on LinkedInMichael Tetro on Facebook

• [02:16] - What are some of the big mistakes that people make with Twitter? Stephan clarifies the answer, which is not to just do straight text tweets all the time (but rather to upload images and content).
• [03:42] - Another major mistake is using too many links to things off of Twitter, Tetro explains.
• [04:58] - Ben offers his thoughts on the same question of the big mistakes people make (and, by extension, some best practices for Twitter).
• [06:06] - Tetro talks about timing for tweets, suggesting that it's important to be conscious of when you're most likely to reach your audience.
• [07:51] - We hear about using platforms such as Hootsuite and Meet Edgar to schedule posts.
• [09:17] - Is there a penalty for always posting using a service such as Buffer as opposed to posting directly through Twitter?
• [09:50] - Ben talks about what it is about intuitive.social that he really likes and gives a glimpse into its pricing.
• [10:09] - Stephan brings up Twitter tools, mentioning Twitter Audit in particular. Tetro then talks about a few of his favorite tools, which includes Twitter's own analytics.
• [12:02] - Stephan clarifies how DMing works for people who aren't yet familiar with how Twitter works.
• [12:57] - Are there any techniques that will help you get noticed by a big influencer on Twitter? One way to get noticed is to get a verified account. Another trick is to do something to help promote that person, particularly if you have a big audience of your own.
• [15:20] - Tetro talks about some of the other benefits of getting verified on Twitter.
• [16:32] - Ben joins in to talk more about the pros of having a verified Twitter account.
• [17:56] - How does one get Twitter verified? What would make somebody's case more compelling to the team making the verification decisions at Twitter?
• [19:15] - Stephan brings us back to talking about other tools for Twitter, and Tetro talks about a tool that he had mentioned to Stephan previously.
• [22:01] - Tetro and Ben use Followerwonk, and we hear why in terms of what sorts of cool things the tool can do.
• [25:30] - What are some of the best practices, or tips and tricks, for optimizing your Twitter profile and bio?
• [28:15] - We go back to Twitter Analytics, with Ben talking about some of the things he likes from the tool. Tetro then chimes in to talk about some of the data visualizat