Episode Details

Mike Hansen got into this industry in the 90s and discovered that his passion was fitness. He changed his mindset to an entrepreneur mindset and wanted to make fitness more fun for people. He wanted to tie gaming with fitness, and through that saw that there was a big gap within the fitness industry digitally.

How do you define a smart gym? What would things look like back in 2010-2011 compared to now?

• Hansen says that he believed you could connect better with people, and knew who he was.
• Ultimately it was aimed at understanding the consumers and sending them the right message.
• Ultimately it was a timing factor when it came to fitness apps, as back in the early days people saw them as information apps, and not aimed at assisting the user.

In the world of Smart Champs, who do you think is doing really well?

• Hansen says he has not seen one fully executed, he sees a lot of vendors that potentially solve part of that niche.
• He believes it is yet to be fully brought together.
• There are a lot of opportunities when it comes to being able to make gym-related concepts Smart, but it is just not there yet in the industry.

Explain how the Hub would work, explain the concept.

• There is a multitude of places where someone could work out, the application will potentially control where you exercise.
• The Hub will provide assistance and Hansen will provide the value within the application.

Looking at what we have seen over the past 90 days, how much did you expect to see, and how much has been a surprise for you?

• Hansen's business has had to adapt in order to adopt the shifts that are driven by the consumer.
• There was an indication that there would be a shift to a smarter change to society all around. 74% of clubs now have a digital or some sort of streaming to offer, whereas before it was as low as 5%.
• Hansen found the pace of the VR and its move into the market to be the biggest surprise for him.

So you are a managing partner in Endorvins, what is Endorvins all about? What brought this about?

• Endorvins is a full-service fitness streaming agency - it is the first fully dedicated and integrated agency that is determined to take businesses online within fitness and streaming.
• This was brought on when Hansen was working on a project last year and he identified a big gap within service.

What do the actual processes look like for making a company digital?

• Determine your content strategy in order to determine the tools you require.
• Once it has gotten to that point, an individual will be taken to their procurement process.
• After which the individual can be introduced to the market.
• Once all of that is established, Endorvins will handle everything from content uploading to doing title management and publishing.
• Endorvins also extends into licensing and is truly end to end.

Do you think as you move forward, who do you think your main clients will be coming from?

• Hansen says their target market is to connect fitness creators to consumers, their primary markets for opportunity is in fitness boutiques.
• Endorvins cross over any market that serves content.
• Hansen believes that there will be