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In this episode, Lisa shares how value-based selling transforms conversations from product pitching to true business partnerships. She explains how to uncover what’s most important to your customer, connect your solutions to their goals, and position yourself as a trusted advisor instead of just another vendor. Lisa also reveals how she uses AI tools to research prospects in seconds, why listening matters more than talking, and how to build confidence in sales development teams.

Listen in to gain actionable strategies to improve prospecting, ask smarter questions, and lead with authenticity. Lisa’s practical, down-to-earth approach shows that great selling isn’t about pushing harder—it’s about understanding your customer’s world and creating measurable value in every interaction.

About Lisa:

With over 15 years of experience in B2B sales, I am a Managing Partner at ValueSelling Associates, a leading global sales training company that offers a practical methodology for selling on value, not price. I am Certified to sell and deliver ValueSelling Framework, Vortex Prospecting, and Account Manager Training, helping reps and managers to excel across the entire revenue funnel. I am passionate about helping SaaS and Services companies build successful lead generation and sales teams, processes, operations, and enablement. My mission is to drive new pipeline within account based sales and marketing strategies, ultimately aiding in the growth and success of every business I work with.

Contact Lisa: LinkedIn

Books Lisa Mentioned: 

Show Me You Care: https://a.co/d/9I3q0GU

Trust Matters: https://a.co/d/9RL7XIN

Want to make more sales, grow your business, and stand out in a sea of sameness? Join me, Kay Miller, on the Uncopyable Women in Business podcast for conversations with successful women from all industries. You'll get real-world strategies, lessons, and tools you can use right now. 

I earned the nickname “Muffler Mama” after becoming the top muffler salesperson in the world, and for 30+ years my husband Steve and I have built an 8-figure business. I’m also an author, speaker, consultant. My goal is to provide Uncopyable value. I want you to say, "Wow, I've never thought of it that way!" 

Ready to accelerate your sales and business growth with Uncopyable strategies? Learn more about my services and products:  https://www.beuncopyable.com/kay

Contact:
kay@beuncopyable.com
linkedin.com/in/millerkay