Episode Details

Today we welcome copywriter Nicole Cloutier back to the podcast (yay!) to help us avoid the most dreaded small biz experience: putting something new into the world and hearing … nothing … in return.

We talk through launch basics then go deep into the strategies that have helped grow our sales — even in this challenging year.

Join us as we stare into the void together and discuss:

• What a launch really is (hint: it’s pretty simple)
• Why it’s so important to pre-launch and “warm up” your audience
• Nicole’s 3-part pre-launch framework (with timeline!)
• Behind-the-scenes stats like Amelia’s email open rates 👀
• The only 2 CTAs you need for your launch
• Waitlist strategies & the one email that you never want to skip
• Why your launches don’t have to be perfect
• The importance of great subject lines

 
📨 👉💰 If you want to improve your emails and launches, click here to get the Great Subject Line Experiment!
 

RESOURCES + LINKS

👋 Download the FREE Leaving Social Media Toolkit

🌐 Join the Interweb for courses + community

🌸 Peep the Clubhouse for bonus episodes + emails

📔 Buy a copy of Amelia's new book — Your Attention is Sacred Except on Social Media

 COMING UP:
✨ RSVP for the FREE 2026 Astro & Biz Planning Summit, happening April 17 & 24 on Zoom
✏️ Get on the waitlist for COME TO CLASS, a spring workshop on how to teach & sell online with confidence & care

COMMUNITY SPONSORS:
🌞 Craving a planner that's about permission not perfection? Check out Nine to Kind Planners today. Get 50% off digital planners with code OFFTHEGRID50 & 25% off analog products with code OFFTHEGRID25. Learn more & claim your discount at: https://www.ninetokind.com/pages/offthegrid