Episode Details
Back to Episodes🦗 Quit Launching to Crickets — Simple Strategies for Stronger Sales with Nicole Cloutier
Description
Today we welcome copywriter Nicole Cloutier back to the podcast (yay!) to help us avoid the most dreaded small biz experience: putting something new into the world and hearing … nothing … in return.
We talk through launch basics then go deep into the strategies that have helped grow our sales — even in this challenging year.
Join us as we stare into the void together and discuss:
- What a launch really is (hint: it’s pretty simple)
- Why it’s so important to pre-launch and “warm up” your audience
- Nicole’s 3-part pre-launch framework (with timeline!)
- Behind-the-scenes stats like Amelia’s email open rates 👀
- The only 2 CTAs you need for your launch
- Waitlist strategies & the one email that you never want to skip
- Why your launches don’t have to be perfect
- The importance of great subject lines
📨 👉💰 If you want to improve your emails and launches, click here to get the Great Subject Line Experiment!
RESOURCES + LINKS
👋 Download the FREE Leaving Social Media Toolkit
🌐 Join the Interweb for courses + community
🌸 Peep the Clubhouse for bonus episodes + emails
📔 Buy a copy of Amelia's new book — Your Attention is Sacred Except on Social Media
✨ Ready to finally figure out relationship marketing & affiliates? Join my friend, Janna Carlson, on Monday, June 22 from 12:30–1:30pm EDT for a workshop: Your 2026 Referral Partner Playbook: Strategies that Work NOW.
FREE GIFTS OF THE WEEK
❊ Protect Your Magic from Katherine de Vos Devine
❊ Animal Communication guide from Olivia LaBarre
❊ FIRST RUN from Karly of The Public Run Club