Episode Details

To help and support people to make a difference with their business is the purpose-driven focus for marketing mentor Chantal Cornelius. Examining beneath the surface, essentially the WHY behind the WHY, revealed the source of Chantal's inspiration, passion and positive energy. With a mission to change the face of marketing, Chantal has a clear motivation to understand what people are feeling and focuses on this emotional connection.

KEY TAKEAWAY

"We need better ways of standing out and showing how we're different to our competitors. Old-fashioned marketing says you have to say that you're better or cheaper or faster or the only one or whatever. Where there is a massive gap, I think, is the emotional connection."

ABOUT CHANTAL

Chantal Cornelius set up Appletree Marketing in 2000 and since then has helped hundreds of coaches, speakers and trainers to grow their businesses. She's known to be very straight talking, providing practical and down to earth advice, helping small businesses grow. No jargon or messing around. She has written and published two books on marketing and business survival. Her third book, about the emotions behind buying decisions, will be published in the autumn of 2023. When she's not showing her clients how to blow their own trumpets, she'll be riding her horse, walking her dog or working in her garden.

CONNECT WITH CHANTAL

https://www.linkedin.com/in/chantalcornelius/

https://appletreeuk.com/ 

Listen Now