Episode Details
Back to Episodes"I Love New York:" The Story of the Most Famous Tourism Slogan Ever
Published 5 years, 8 months ago
Description
It seems bizarre to think, but there was a time when tourists stayed away from New York City. Coming out of the 70s, and into the early 80s, New York was a dangerous, dirty, and nearly bankrupt city. It would take an advertising campaign to help bring the city back to life. This is a look back on the famous campaign going into the 80s and a logo that is part of pop culture. This is also the story of Jane Maas; the woman behind the campaign, and the real-life inspiration for Peggy Olson from Mad Men.