Episode Details

Have you ever come home from a long day at your corporate job and realized like, "Okay, so my job is feeding my family, but definitely not my soul." What do you do? Well, today's Proof to Product guest is telling us how she figured it out. By age 28, Nicole Walters was a highly-paid executive at a Fortune 500 company, managing multibillion dollar accounts, but something wasn't right. So Nicole quit her corporate job, and she made waves when she quit in front of 10,000 people while live streaming on Periscope. She went on to open her own private business and product development consulting firm, The Monetized Life.

As Nicole's audience ramped up so did her revenue—she made $11,000 in the first three weeks of working with small business clients full time. Now, when she's not hanging out with her husband and their three foster kids, she shares her secrets to earning "passive income" with other entrepreneurs through her wildly popular online course, 1K1Day. "I teach people how to add commas to their bank accounts," says Nicole. "They learn that they don't have to trade time for money."

On today's episode, Nicole and I sit down to talk about common mistakes she sees eager entrepreneurs making and why old school sales strategies still work. We also talk about why you can't rely solely on social media for sales, the importance of having multiple revenue streams and why you need to treat your business like a business from day one.

ON TODAY'S EPISODE:

• Common mistakes Nicole sees eager entrepreneurs making
• Tips on where to focus your marketing time and money
• The problem of relying on social media platforms
• Benefits of sticking with the old school methods
• What really gets customers in the door
• How to make a 40-50 hour work week feel like 4 hours
• The lessons Nicole took from corporate life and applied as an entrepreneur
• Her strongest marketing tool today
• Nicole's favorite success stories
• How saying no is a form of self care
• Advice for brand new business owners and entrepreneurs experiencing growing pains
• The importance of acting like a business from the get-go
• What success looks like for Nicole today

KEY TAKE-AWAYS:

"If the only place that you're selling is on your social media platform, well guess what? It's not yours. You don't own it." - Nicole Walters

"Word of mouth is still good. So all that matters that you're actually able to get to people who have mouths and are able to spread the word. Old School still works." - Nicole Walters

"Make sure that you're telling your story authentically and being honest about who you are. Because if you do that, if you tell your true story, well guess what? You'll never get it wrong." - Nicole Walters

"Wear your heart on your sleeve, because it's that same heart that'll put cash in your pocket." - Nicole Walters

"It was time for me to quit and I decided to do in grand fashion. I decided that I wasn't just going to burn the bridge behind me. I was going to singe it and blow away the ashes." - Nicole Walters

"I was ready to become an entrepreneur. So instead of taking those tools to fat cats at multi-billion dollar companies, I'm taking them to everyday entrepreneurs who are using them to feed their families and their souls." - Nicole Walters

"I get to see the change and the transition and the transformation in people's families and livelihoods. Being able to really put money into people's