Episode Details

Today we're so happy to have Robin Long on for Episode 141 of Proof to Product. Robin is the founder of The Balanced Life, a website that provides quick and effective Pilates workouts for busy women. Robin made the transition from the traditional teaching model of working in studios, gyms and training private clients to serve her clients online.

On today's episode, Robin shares how she shifted from the more traditional service offering into a successful membership model for her service based business. She tells us why she has decided to grow her business slowly and organically - ensuring that she's building a business that fits her lifestyle and brings her joy.

Robin and I dive into how she's used drop shipping to add additional income streams to her business and why she decided to create physical products for her service based business. She opens up about her experience with building her team including why going on maternity leave has helped her to put more strategic systems in place. We talk about setting boundaries, hesitations she had before moving to a membership model and her advice for someone who is just getting started in business.

ON TODAY'S EPISODE:

• Why Robin shifted from the traditional teaching model of pilates to serving clients online
• How she came to have a membership model, community-based program
• Hesitations that Robin faced when moving to a membership model
• Setting boundaries for yourself as an entrepreneur
• How Robin uses the drop shipping method in her business
• Robin's thought process behind adding products to her service-based business
• Using products as a membership perk
• Challenges she's had since adding products to her business
• Why Robin believes in slow, intentional growth for her company
• Robin's experience of growing from a solo entrepreneur to building a team
• How being forced to give up control has been a blessing for her
• Taking a sabbatical and putting systems in place for a seamless workflow
• Robin's advice for the business owner who is just getting started
• Gaining inspiration from other industries and taking that into the fitness world to do her own thing
• What's next for The Balanced Life

RESOURCES:

Clockwork: Design Your Business to Run Itself

MEET ROBIN:

Robin Long lives and works in sunny Santa Barbara, CA as the founder and CEO of The Balanced Life – a website that provides quick & effective Pilates workouts for busy women. She is a certified Pilates instructor and passionate about creating programs that empower, strengthen, restore, and rejuvenate her clients from the inside out. She believes in a guilt-free, balanced approach to health & fitness and is passionate about helping women love and care for their bodies in the midst of busy lives. Outside of The Balanced Life, she can be found chasing her 6- year-old daughter, 3-year-old son, and 1-year-old twins, sneaking in 10-minute workouts during