Why Big Companies Are Betting on Roblox

In this episode, host David Taylor sits down with two fantastic guests to explore why large entertainment companies are increasingly paying attention to Roblox, how they’re experimenting on the platform today, and what they’ll need to see to fully commit.

Chris Petrovic is the Chairman and Chief Business Officer of FunPlus, one of the largest privately held companies in the gaming sector. Chris is a veteran executive in digital entertainment and gaming with leadership roles across major mobile game companies like Zynga, Kabam, and GameStop. Doug Rosen is the former SVP of Games and Emerging Media at Paramount. Doug led games teams across some of the world’s biggest brands, and he brings deep experience in how IP holders evaluate and engage with emerging platforms like Roblox, Minecraft, and Fortnite Creative.

We dig into the strategic framing of Roblox inside large companies and how success is measured. Finally, we look ahead at the challenges, opportunities, and what role Roblox could play in shaping the next generation of entertainment franchises.

We’d also like to thank Levellr — the Discord community intelligence platform — for making this episode possible. Learn more about unlocking real-time community insights at levellr.com.

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Sound design by Gavin Mc Cabe.

Published on 12 hours ago

Podcast Episode Details

Why Big Companies Are Betting on Roblox