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OLIPOP’s gutsy play to dethrone Coke and Pepsi, with Ben Goodwin
Published 5 months, 1 week ago
Description
In this encore episode of Rapid Response, we chart OLIPOP’s surging popularity. As Gen Z and millennials ditch sugary sodas, OLIPOP is leading the prebiotic beverage trend, sparking the likes of Coca-Cola and PepsiCo to enter the fray. OLIPOP’s co-founder, CEO, and formulator, Ben Goodwin, shares how the brand is navigating the turbulence of rapid growth and rising competition, what leadership lessons he's had to embrace along the way, and whether healthy soda is actually healthy or just a TikTok-fueled fad.
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