Episode Details
Back to Episodes90. Illy Caffè's VP of Marketing & Digital, Cristian Arcangeli: “Growth starts when you understand your customer and stay consistent.”
Episode 90
Published 11 months ago
Description
What happens when an iconic Italian coffee brand finds its voice in the U.S. market? Cristian Arcangeli, VP of Marketing, Commercial Strategy and Digital at Illy Caffè, shares how the company achieved fourfold growth by staying true to its premium identity. From redefining what it means to be a luxury coffee brand in America to using Amazon as a storytelling platform, Cristian reveals how clarity, discipline and consistency turned Illy into a modern success story rooted in heritage.