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Jessie McLachlan - Creating festivals of connection
Published 8 months ago
Description
What if a music festival could do more than entertain?
Jessie McLachlan, CEO and Co-founder of Altru, has reimagined the festival experience — replacing merch tents with care providers, and creating spaces where music meets meaningful connection.
After years developing the concept in the U.S., Jessie’s back in Australia with bold plans to bring her vision home.
For more information on Altru check out their website: https://www.wearealtru.com/festival
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