Episode 196
How do you make an offer so irresistible that you don't even need a sales team to sell it?
Jake Setterlun is 29, runs four different companies, and somehow manages to make offer-building look easy. He started out doing Facebook ads for real estate agents, but everything changed when he figured out what makes an offer irresistible. That insight led to The Offer Code, his "Purple Ocean" framework, and multiple agencies doing seven and eight figures.
In this episode, we get into how Jake thinks about creating offers that do the selling for you, why most agency owners are still stuck in 2018, and what it really takes to use AI in a way that actually boosts conversions. He also breaks down how he tests new offers, the biggest mistake he made while scaling, and how he rebuilt after stepping away too soon.
If you're an agency owner, or honestly, anyone selling something online… this one's going to hurt a little. But it's worth it.
Tune in to learn how to make your offer the only one your customer wants to buy.
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This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.
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Key Takeaways:
00:00 Intro
01:47 From concept to money
02:33 Biggest business mistakes in the agency space
06:48 How to get into the agency space
08:47 Jake's offer code
15:24 Creating the offer
20:12 Changing the game with AI
34:25 Biggest mistakes when implementing AI
37:08 Testing offers
38:54 Traffic sources and marketing strategies
49:36 LinkedIn's role in the ad ecosystem
53:09 Biggest mistake in the last 5 years
57:02 Advice for aspiring entrepreneurs
58:03 Outro
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Additional Resources:
🔹 Jake's Website: https://jakesetterlun.com/
🔹 Jake on Instagram: https://www.instagram.com/optimizedjake/
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Let's Connect:
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🔹Twitter: Published on 2 months, 1 week ago
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