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Cathy on Content: 5 Skills Marketers Need for Agentic AI
Description
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and she and our host Ian Truscott discuss 5 skills marketers need for working with agentic AI, based on an article she wrote for Salesforce.com.
They discuss:
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Strategic thinking
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Creative direction
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AI literacy
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Ethical judgment
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Orchestration and collaboration
If you have any comments or thoughts on this topic, we would love to hear them, we welcome your feedback.
Enjoy!
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The Links
The people:
Mentioned this week:
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Cathy’s article on Salesforce.com: 5 Agentic AI Marketing Skills You Need Right Now
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Cathy’s firm - Seventh Bear
Rockstar CMO:
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The Beat Newsletter that we send every Monday
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Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
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We’ll be right back by Stienski & Mass Media on YouTube
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
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