Episode Details

Holiday gift guides present a powerful opportunity for nonprofits to position their monthly giving programs and symbolic gifts as meaningful alternatives to traditional presents. 

With millions of people searching for gifts that create lasting impact, now is the perfect time to pitch your nonprofit's offerings to publications, local outlets, and influencers who create "gifts that give back" content.

• Timing is crucial – editors are finalizing holiday gift guides between October and December
• Gift guides provide visibility through shares, links, Google searches, and now AI recommendations
• Being featured by third parties adds credibility and positions your offerings as giftable experiences
• Frame monthly giving as a "subscription gift" that delivers impact 12 times a year
• Prepare assets in advance including photos, sample copy, and quotes from leadership
• Target national publications, cause-specific sites, local outlets, and social impact influencers
• Don't discount yourself – your mission deserves to be featured in holiday gift guides

If you land in a gift guide, please tag me! I'd love to celebrate your feature and share it with my audience.

Bloomerang is the proud presenter of Missions to Movements. 

See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

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