Episode Details

#288 AI in Marketing | In this episode, Dave is joined by three B2B marketing leaders: Sara Ajemian, Head of Brand & Communications at SOCi, Jennifer Delevante-Moulen, CMO at Knak, and Tara Robertson, CMO at Bitly. Together they share real-world perspectives on how AI is actually shaping marketing teams today—what’s working, what’s not, and how leaders are adapting.

Dave and the panel cover:

• The most overhyped AI use cases in B2B marketing (and where human nuance still wins)
• Real success stories, including building an AI-powered content research engine, scaling global localization, and using AI to make creative teams more data-driven
• How CMOs are personally using AI as a strategic thought partner for board prep, customer insights, and team coaching

Whether you’re experimenting with new tools or figuring out how to bring AI into your strategy, this conversation gives a grounded look at what B2B marketing leaders are really doing today.

Timestamps

• (00:00) - – Intro
• (02:00) - – Meet the panel: SOCi, Knak, Bitly
• (06:00) - – Has AI met or missed expectations?
• (10:45) - – The most overhyped AI use cases
• (14:00) - – Why human nuance still matters in personalization
• (19:00) - – The imposter syndrome of AI adoption
• (22:00) - – The power of AI with memory
• (24:40) - – Best AI use cases from the panel
• (29:00) - – Scaling global localization with AI
• (32:00) - – Training brand teams to be more data-driven
• (36:00) - – How CMOs personally use AI in their workflow
• (40:00) - – Using AI as a strategic thought partner
• (44:00) - – Coaching teams with AI feedback loops
• (46:00) - – The frustrations of iteration and tool updates
• (50:00) - – Is leadership pushing AI adoption?
• (54:00) - – Budgeting and building a modern AI-enabled tech stack
• (57:00) - – Final takeaways and closing

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Join the next cohort of Opal U, a live 5-day course designed for senior marketing leaders who are ready to ship more with AI, at optimizely.com/exitfive. 

Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here. 

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.

Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitf