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LIFTS Episode 92 - LIFTS Live Podcast at W3Fit North America with Matthew Januszek & Mohammed Iqbal
Live from W3Fit North America at the Four Seasons Westlake Village, Matthew Januszek and Mohammed Iqbal host a special onstage edition of the LIFTS podcast.
In this wide-ranging conversation, they explore the future of the fitness industry—from AI gyms and private equity consolidation to the booming recovery market and the resurgence of strength training.
Discussion highlights include:
- What makes live podcasts unique compared to studio episodes.
- First impressions of Fred Fitness, the AI-first gym.
- The impact of mergers, acquisitions, and private equity in fitness tech.
- How AI is reshaping software, business, and member experience.
- Why recovery is the next big differentiator for gyms.
- Programming and personalization in recovery spaces.
- Revenue and retention gains from recovery add-ons.
- Strength training, Pilates, and pickleball as the future modalities.
- The cultural rise of run clubs and community-based fitness.
- How fitness brands can innovate to stay ahead of shifting trends.
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https://weworkwellevents.com/w3-fit/
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0:00 Intro & Live Audience Energy
1:30 What Makes W3Fit Different
3:00 Visiting Fred Fitness: The AI Gym
7:20 Industry Consolidation & Private Equity
16:20 The Role of AI in Fitness Businesses
19:20 Recovery & Wellness Trends
27:10 DIY vs. Service-Based Recovery Models
35:00 Future Modalities: Strength, Pilates, Pickleball
39:10 Strength Training's Cultural Shift
44:30 Closi
Published on 4 weeks ago