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“Let’s Buy Everything!” — Scaling the Playbook for a High-Volume Car Buying Center | Brent Faron, Manager of Bo Beuckman Ford

“Let’s Buy Everything!” — Scaling the Playbook for a High-Volume Car Buying Center | Brent Faron, Manager of Bo Beuckman Ford

Published 6 months, 3 weeks ago
Description

Today I’m joined by Brent Faron, manager at Bo Beuckman Ford. We cover Brent’s journey from cleaning cars to leading one of the Midwest’s largest single-point buy centers, the AI tools he’s using to acquire 100 cars a month, how a St. Louis Blues game changed his career trajectory, and much more.


This episode is brought to you by:


1. OPENLANE - The world’s best online dealer marketplace for used cars, bringing you exclusive inventory, simple transactions, and better outcomes. Learn more @ https://www.openlane.com


2. Lotlinx - Get the best possible market advantage on every vehicle transaction. Optimize operations and boost profits using artificial intelligence (AI) and machine learning. Learn more @ https://lotlinx.com


3. CDG Recruiting – Hire top dealership talent, fast. From sales managers to GMs and C-suite execs, we’ve placed over 1,000 roles across auto retail. Ready to scale without the hassle? Visit http://www.cdgrecruiting.com to get started.


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Topics:

02:00 How did Brent's career begin?

07:48 Learning from early mistakes?

13:21 Managing employees and ethics

17:32 What is a Buy Center?

23:47 How does the Buy Center work?

25:23 Managing recon and acquisition costs?

28:57 Tracking Buy Center success how?

30:11 How does AI help appraisals?

42:01 The Future of AI in dealerships


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