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Perry Marshall | 80/20 Sales & Marketing: Making More While Doing Less
Episode 27
Published 10 years, 11 months ago
Description
In this episode of the Art of Paid Traffic, Perry Marshall, author of '80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More' explains why and how the concept of the 80/20 principle can be applied to growing your business through paid traffic. The 80/20 rule, or Pareto's Principle, states that 80% of your results come from 20% of your efforts or input. Perry shares exactly how to use this principle to grow your business while working smarter rather than harder.
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